At a Glance: Indoor Advertising Viewers
■ Households with incomes of $70,000 plus
account for 41% of total spending on food
away from home.*
■ Households headed by people under age 25
spend 47% of their food dollars on food away
from home.*
■ Adults aged 35 to 44 spend the largest total
amount on food away from home.*
■ The average restaurant hosts 15,000 patrons
per month.**
■ 75% of restaurant patrons use the restroom
during their visit.** |
The Impact of Indoor Advertising
■ Recall rate: 62%.
■ Average time spent with media: Up to 3 minutes.
■ Core audience: 21 to 54.
■ The average bar/nightclub patron uses the
restroom almost 3 times per visit.**
■ Distraction-free environment: Viewer’s
attention is focused on advertiser’s message. |