Restaurants
.A captive audience
Indoor advertising is posted in the restrooms and common areas of family restaurants, sports bars,
nightclubs and fine dining establishments. Our broad range of venues lets you target by gender,
demographic profile or geographic area. Indoor advertising reaches a captive audience at a time
when there are few distractions.
At a Glance: Indoor Advertising Viewers
■ Households with incomes of $70,000 plus
account for 41% of total spending on food
away from home.*
■ Households headed by people under age 25
spend 47% of their food dollars on food away
from home.*
■ Adults aged 35 to 44 spend the largest total
amount on food away from home.*
■ The average restaurant hosts 15,000 patrons
per month.**
■ 75% of restaurant patrons use the restroom
during their visit.**
The Impact of Indoor Advertising
■ Recall rate: 62%.
■ Average time spent with media: Up to 3 minutes.
■ Core audience: 21 to 54.
■ The average bar/nightclub patron uses the
restroom almost 3 times per visit.**
■ Distraction-free environment: Viewer’s
attention is focused on advertiser’s message.

* National Restaurant Association
**Independent Billboard Association of America