Gas Pumps

WHAT IS GAS PUMP ADVERTISING?
тЂ‘ A hybrid of traditional outdoor and place-based
media
тЂ‘ A new outdoor medium designed to add
a тЂ€captive audienceтЂ‰ benefit to the power
of outdoor advertising
тЂ‘ Distributed market-wide, gas pump advertising
offers the ability to reach large numbers of
consumers on the go as they move about the
marketplace
тЂ‘ A medium that can be targeted to reach specific
geographic or demographic areas - or used
for market-wide coverage
тЂ‘ Reaches areas that are restricted for billboards
and other out-of-home mediums

A CAPTIVE AUDIENCE
Average viewing time of gas pump advertising is
3 to 5 minutes
(Compared to 4 to 8 seconds for traditional outdoor)
70% of customers pay at the pump.

REACH
Monthly average viewers per gas station: 38,850*
96% of Americans have ridden in a vehicle either
as a passenger or driver in the past 7 days
Gas pump ads generate 3 impressions per person,
per visit

FREQUENCY
67.3% of consumers visit a convenience store at
least 4 times a month
Consumers visit an average of 2.5 different gas
stations every month

TARGET MARKET
Gas stations can be geographically targeted for
maximum efficiency by:

Zip code
Major traffic area
Major Markets (DMA)
Demographics
Ethnicity

LOCATIONS/CONTROL
From start to finish, AllOver Media is in complete
control of your investment
Since we are local, it allows us to have control of
your campaign. We also regularly inspect and
maintain campaigns.
We are gas pump advertising experts
The most comprehensive network of national
convenience stores and gas stations in the U.S.

24/7 EXPOSURE
Most stations are now open 24 hours a day
and have lighted canopies - making your ad
visible all day and night

CALCULATING GPA SHOWINGS:

ALLOVER MEDIA.GAS PUMP.METHODOLOGY

Total Population x Showing%
Daily Effective Circulation (DEC)*		 УЗ # of Stations
visited monthly (2.5)**		 = # of Stations Needed for
Desired Showings

EXAMPLE: HIGH POINT, NC - 50 GRP

885,046 x 50%
3,885		 = 113.9 УЗ 2.5** = 46 Stations needed for a 50 Showing

Monthly Impressions Per Station = 116,550***
*Information according to Service Station Dealers of America (700 cars per day x 1.85 people x 3 impressions per person = 3,885)
**Information according to the US Department of Transportation
***Monthly Impressions Per Station calculated by multiplying (1.85 x 700 x 30) x 3