Automotive

Indoor viewers are drawn to new products
Today’s consumers are spending less time with traditional media such as newspapers and television.
Indoor Advertising reaches this active audience at a time when there are few distractions.
Revving up sales with Indoor
■ Two-thirds of all people who own cars are
between the ages of 18 and 49.*
■ Women purchase 53% of all new vehicles.*
■ 44% of all car owners attended college.**
■ 40% of parents buy a new car because of
the birth of a child.***

 

Auto dealers park ads in restrooms because:
■ 55% of bar & cocktail lounge patrons are 25 to 44;
36% of restaurant patrons are 25 to 44.****
■ 59% of those who dined at a casual restaurant
more than 12 times in the last 3 months had
incomes of more than $50,000.*****
■ The message in an indoor ad can complement
other media that is part of your marketing mix.

* Admall, 2004
**American Automobile Manufacturers Association
***Madison Direct Marketing
****Simons, 2000
*****Sandelman & Associates, 2001